Tommy Hilfiger Denim retail store on Trinity Street, Dublin, "Hilfiger Hall of Fame" - Jan 2008
"The store features unique through-window touch screen technology, providing an interface for passing shoppers to capture, stylize and submit their image as part of collage of images being shown on digital screens in the shop windows. The digital storefront enables customers to interact with the Hilfiger brand even outside of business hours. At the end of the campaign, customers will be able to return to the store and have their own T-shirt specially printed using the image they created as the design. A selection of images from each participating store will also be broadcast via 7KW projectors on to a selection of high profile public buildings in Dublin. This is the first time a global fashion brand has embraced an interactive outdoor format to create a unique channel for 24/7 dynamic relationship with its customers. The campaign also serves as mechanic for driving subscriptions to Hilfiger’s email newsletter, with users being asked to opt-in when uploading their images."
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