CBS transforms London Underground with digital displays.It might give you a clue about where "digital" advertising is heading at ;)
I like the vertical hanged LCDs above, which enables more room for creativity and story-telling over 4th dimension: time. And the vertical format seems right as it is very similar to classic posters...
Digital billboard are amazing and interesting. I bet they would work even better with the advance in projection technology.
Especially synchronized ads on these screens are fun to watch.
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